(MILWAUKEE) - Pete Rozelle may have winced Friday night, but Vince Lombardi again showed his disdain for the image makers of the NFL. The league, seeking every opportunity to gain exposure before the country's armchair quarterbacks, televised the first of four Friday night pre-season exhibition games nationally. The NFL figured it had a showcase attraction for the first game, a match between the defending champion Packers and the team considered most likely to dethrone them, the Bears. It was advertised as a game that would be played like the title was at stake. But Lombardi played it for what it was, a pre-season exhibition that gave him a chance to look over his entire squad. While Bear coach George Halas went all the way with his top quarterback Rudy Bukich and flashy halfback Gale Sayers while rallying to a 13-10 victory, Lombardi kept his 1-2 punch, Paul Hornung and Jim Taylor, on the bench throughout the second half and poured 46 of his 52 players into the contest. Lombardi went most of the second half with Zeke Bratkowski at quarterback and rookie Ron Rector and third year man Allan Jacobs as his backs.
CHICAGO   -  0  0 13  0 - 13
GREEN BAY -  0  3  0  7 - 10
                         CHICAGO     GREEN BAY
First downs                   20            16
Rush-yards-TDs            34-170        28-112
Comp-Att-Yd-TD-INT 12-18-136-1-1 16-27-226-0-1
Sacked-yards                 -17            -6
Net pass yards               119           220
Total yards                  289           332
Fumbles lost                   1             2
Turnovers                      2             3
Yards Penalized               24            10
SCORING
2nd - GB - Chandler, 40-yard field goal GREEN BAY 3-0
3rd - CHI - Joe Marconi, 10-yard pass from Rudy Bukich (Kick blocked) CHICAGO 6-3
3rd - CHI - Gale Sayers, 17-yard run (Mike Eischeid kick) CHICAGO 13-3
4th - GB - Rector, 3-yard run (Chandler kick) CHICAGO 13-10
RUSHING
GREEN BAY - Paul Hornung 6-50, Jim Taylor 7-24, Elijah Pitts 4-20, Allan Jacobs 4-13, Ron Rector 7-5 1 TD
CHICAGO - Joe Marconi 7-61, Gale Sayers 16-58 1 TD, Jon Arnett 11-51
PASSING
GREEN BAY - Bart Starr 16-9-115 1 INT, Zeke Bratkowski 10-7-111, Ron Rector 1-0-0
CHICAGO - Rudy Bukich 16-11-135 1 TD 1 INT, Jon Arnett 1-1-11, Gale Sayers 1-0-0
RECEIVING
GREEN BAY - Carroll Dale 4-46, Bob Long 3-73, Boyd Dowler 3-45, Allan Jacobs 2-17, Bill Anderson 1-37, Elijah Pitts 1-6, Marv Fleming 1-5, Jim Taylor 1-2
CHICAGO - Joe Marconi 4-44 1 TD, Mike Ditka 3-33, Jon Arnett 2-42, Johnny Morris 1-10, Jim Jones 1-5, Gale Sayers 1-2
Chicago Bears (1-1) 13, Green Bay Packers (1-1) 10
PRE-SEASON - Friday August 12th 1966 (at Milwaukee)